The intelligence layer for micro-business lending

One AI brain.
Every balance sheet.

Four AI agents run origination, underwriting, portfolio and field operations — inside a lender’s own balance sheet, on their capital, with their people. One operating system, whatever the product: micro-enterprise credit, two-wheeler loans, underwriting alone, or the portfolio alone.

EVERY BUSINESS, ENUMERATEDAgent OdinORIGINATION ENGINELIVETHEIR BALANCE SHEETBankSmall finance bankLarge NBFCiLCSSaras AIPORTFOLIO & COLLECTIONSBETAEarly warning · self-healingSignal pulled from noiseUpsell and cross-sell, pricedAgent JanusCREDIT INTELLIGENCELIVEVision, knowledge, voice4,000+ parameters, under 9 minutesNemesis AIFIELD MANAGEMENTBETARuns the lender’sown field force2× the efficiency1,000 people deliverwhat 2,000 didONE OPERATING SYSTEM · ANY LENDING PRODUCT · ANY BALANCE SHEET
Run a shop or a small business?Get ₹50,000₹7 lakh in 10 minutes
26,900+
Loans funded on our own book first
254 Cr+
Disbursed since inception
1.33%
Cumulative credit loss
92.7%
Collected digitally on the due date
<9 min
AI credit decision, then a human signs

The line every lender stops at

Demand didn’t move up-market. Supply did.

Micro-enterprise credit in India grew 37.6% in 21 months while the number of borrowers fell 6.3%. Lenders are not reaching more businesses — they are writing bigger cheques to fewer of them, because below ₹8 lakh the cost to source, underwrite and collect by hand eats the spread.

The next ₹18 lakh crore sits under that line: in tickets nobody can serve profitably with branches and relationship managers. FriendLoan was built for exactly that ticket — and to run inside the balance sheets that already hold 81% of the market.

₹18 L Cr
Micro-enterprise credit today, heading to ₹36 L Cr by FY31
−6.3%
Fewer borrowers, while the average ticket rose ₹5.7 L → ₹8.4 L
81%
Of the pool sits on just 32 balance sheets — one layer can reach them all

Sources: RBI Annual Report 2025-26, Table IV.3 · CRIF High Mark · TransUnion CIBIL–SIDBI MSME Pulse, June 2026

₹10 L+ · served₹8–10 L · served₹5–8 L · thinning₹3–5 L · scarceunder ₹3 L · absentTHE ₹8.4 LAKH WATERLINE — WHERE LENDERS STOPEach band down the ladder holds more businesses than the one above it.

Four agents, one lifecycle

Sourcing, underwriting, collections and monitoring — run by AI agent twins

Each agent replaces a cost centre that kept this segment unbankable. Together they form a digital twin of a lending operation that reaches the same scale with a quarter of the workforce — and a human signs off on every credit decision.

LiveAgent Odin, FriendLoan's origination engine agent
Origination engine
Agent Odin

Odin walks the street in imagery — reading every name board, sizing every shop, scoring lend probability — so a pre-qualified offer exists before anyone leaves a desk. Other lenders angle for one customer at a time; Odin enumerates the whole pond.

1,50,000+site videos in the visual model
LiveAgent Janus, FriendLoan's credit intelligence agent
Credit intelligence
Agent Janus

Janus reads bureau data, account-aggregator bank statements, the shop itself through a camera, and the borrower through an AI voice call — assembling a credit memo that reaches a human officer in under nine minutes.

< 9 minAI credit decision
BetaNemesis AI, FriendLoan's field management agent
Field management
Nemesis AI

Algorithmic task allocation and route optimisation turn a field officer from a territory owner into a dispatched resource — so one officer looks after six hundred loans rather than one hundred and fifty.

1 : 600collection officer to loans
BetaSaras AI, FriendLoan's portfolio & collections agent
Portfolio & collections
Saras AI

Continuous machine learning on repayment conduct triggers early-warning signals at three days past due, not thirty — and settles collections digitally on daily instalments matched to the merchant’s cash flow.

96%resolved with no field visit
Also in the stack:iLCS · Intelligent collection system — fires auto-debits at the hour of peak balanceSocrates · ML engine trained on every FriendLoan applicant and repayment since 2022Monica · Voice agent, in customer pilot

For banks, small finance banks and NBFCs

Runs inside your balance sheet

Your capital, your field force, your final credit sign-off. Our intelligence, end to end. Three contracts, one engine — proven on our own regulated book before a single partner rupee rides on it.

Rail 3 · FlagshipA category we are creating
Managed Asset Services

Our agents run origination, underwriting, monitoring and collections on your balance sheet. You keep the asset, the customer and the credit decision; we run the work that used to need branches.

We runSource · underwrite · monitor · orchestrate collections
You keepBalance sheet · field force · final credit sign-off
Rail 2
Business Correspondent

Full sourcing, underwriting and collections on the partner’s book under the RBI co-lending and business-correspondent framework — with every rupee of credit exposure living on a regulated balance sheet.

We runThe full loan lifecycle
You keepThe asset and the policy
Rail 1
Origination-as-a-Service

Odin-qualified, Janus-underwritten applications handed over ready to sanction. Login-to-sanction conversion of 75–80% against a 35–40% industry norm.

We runDiscovery and the credit file
You keepSanction, disbursal and servicing

Every rail inside the RBI perimeter

Recourse lives where capital lives. Fees live where technology lives.

FriendLoan Technologies is the AI company. Sampathi Credits, its wholly-owned subsidiary, is the RBI-registered NBFC where every product and agent is proven on our own book first. Nothing depends on regulatory arbitrage.

The full regulatory architecture
  • Human sign-off on 100% of credit decisions. Janus recommends; the lender’s board-approved policy and a credit officer decide.
  • Key Facts Statement and APR to every borrower. Fees invoiced to the regulated entity, never charged to the customer on partner rails.
  • DPDP 2023 consent architecture. Bank data through licensed Account Aggregators; a full audit trail on every automated decision.
  • Zero synthetic structures. Every rupee of credit exposure sits on a regulated balance sheet, within RBI digital-lending and co-lending directions.

For business owners

₹50,000₹7 lakh in your bank account. Today.

No paperwork, no collateral, 100% digital. Apply from your phone in 10 minutes, get an instant decision, and repay in small daily instalments that match how your shop actually earns.

Lent by an RBI-registered NBFCEMI from ₹99/dayZero foreclosure charges816 PIN codes served
1
Download the appGet the FriendLoan app from Google Play, or start on WhatsApp.
2
Fill in basic detailsAadhaar, PAN and your business — no documents to upload.
3
Instant decisionOur AI reads your business; a credit officer confirms the offer.
4
Money in your accountStraight to your bank the same day. Repay daily by auto-debit.
★★★★★

They processed ₹5,00,000 in a single day. Whenever I call, they respond promptly.

ShankarSR Gents Saloon
★★★★★

Got loan approval within one hour. It was very useful for buying stock for my shop at the right time.

SanjaiMas Mobiles
★★★★★

I was scared of online loans, but they came to my shop and did everything in front of me. Felt very safe.

Jebastin JayaprakashRRS Tailor

Backed by institutional capital

AU Small Finance BankInCred FinanceNorthern ArcMAS Financial Services

Leadership

Architects of autonomous credit

Vijayakumar VVijayakumar VCo-founder & CEO

IIT Bombay CS. Three-time founder. Built lending-ops infrastructure that powered 15+ NBFC platforms before FriendLoan; 18+ years in NBFC technology.

Ex-CEO, VoiceGear Networks
Pradeep E TPradeep E TCo-founder & CTO

Built the entire stack in-house — LOS, LMS, iLCS and the four-agent AI layer — with a sub-25-person team. 10+ years shipping fintech products from scratch.

Ex-Apple · Ex-Capital One · Ex-Infosys
Kannan RKannan RChief Operating Officer

37+ years in banking across operations, credit, risk, legal and distribution. Managed ₹1.3 lakh crore of AUM across 1,000+ branches. The compliance office reports to him.

Ex-IndusInd Bank · National Insurance · Government of India
Rajesh PRajesh PChief Risk Officer

A career across retail credit and collections. Designed FriendLoan’s NPA framework; owns centralised credit and collections across 26,900+ loans.

Ex-ICICI Bank · Ex-GE Capital

Investors

The financier to every business owner in India.

Micro-business underwriting is the unclaimed, CIBIL-sized white space in Indian credit infrastructure. Read the thesis, the group structure and the governance behind it — and request the Information Memorandum.